HANDS SHAPE THE MESSAGE
THROUGH BRAND TUNING

Si queremos que la expresión de la marca llegue nítida a su público, sin ruidos, sin interferencias, sin desviaciones, debemos observar un cuidado extremo por el detalle a la hora de materializarla.

Afinar, ajustar, sintonizar... Son tareas que requieren manos expertas, movimientos precisos, destreza… maestría. Al fin y al cabo, estamos creando los cauces de expresión para la marca, los canales que van a dar soporte a su mensaje, la cara visible de su personalidad.

Para estar a la altura de esta exigencia, no basta con disponer de la última tecnología, no basta con contar con personas capacitadas para pilotar la nave hay que llevar sus posibilidades hasta el límite. Hay que imprimir magia. En cada movimiento. En cada acción. En cada expresión. Y para obrar magia, como todo buen ilusionista sabe, es esencial que las manos estén íntimamente conectadas con la cabeza y con el corazón, que respondan al mismo estímulo motor, que sus acciones estén coordinadas, que conformen una unidad.

Esa conexión es también el secreto del Brand Tuning tal y como lo entendemos en The Marketing Factory. Y es también la manera de hacer que nos define, nuestro sello, la marca de la casa.

HANDS SHAPE THE MESSAGE
THROUGH BRAND TUNING

In order for the brand expression to reach its audience clearly, without any noise, interference or distortion, meticulous attention must be paid to detail at the time of bringing it to life.

Adapting, adjusting, fine-tuning ... These are all tasks that require expert hands, precise movements and great skill ... mastery even. After all, what is at stake is the appropriateness of the brand's channels of expression. It is these channels that are going to convey the brand's message and become the public face of its personality.

These expectations cannot be met simply by resorting to the latest technologies, or placing highly skilled people at the helm. It is of the essence to strive for the very best. All of our work - our movements, our actions,

actions, our expressions -should draw on magic-. And as any conjuror knows, in order to do magic one's hands must be intimately connected with one's head and one's heart, they must respond to the same motor stimulus, their actions must be synchronized, they must be one and the same unit.

This intimate connection is also the secret behind Brand Tuning as we understand it at The Marketing Factory. And it is also our own way of going about our work. It is what defines us, our trademark.

HANDS

Client:
Banco Santander

Advertiser:
Banco Santander

Brand:
Santander

Product:
Banking

Area:
Brand Tuning

Project:
Artworks
Illustration
PhotoEdition
Photo Works
Retouch

HANDS

Client:
Grey

Advertiser:
Cableuropa

Brand:
Ono

Product:
Multimedia Operator

Area:
Brand Tuning

Project:
Artworks
Illustration
PhotoEdition
Photo Works
Retouch

HANDS

Client:
bsb comunicación

Advertiser:
Renault España

Brand:
Red Renault

Product:
Automotive

Area:
Brand Tuning

Project:
Artworks
Digital
Illustration
PhotoEdition
Photo Works
Retouch

HANDS

Artworks
Digital
Illustration
PhotoEdition
Photo Works
Retouch
Wefts
3-D

"Lateral Thinking is part of the DNA of The Marketing Factory.
It governs our head, inspires our heart and expresses itself through our hands."