HEAD IS THE FIRST BRICK
FOR A CONSISTENT BRAND ARCHITECTURE

A brand is considered to be solid when it arises from a unique, credible and relevant concept.

Este es el fin último de nuestro trabajo: la creación de marcas sólidas, ganadoras, con vocación de liderar sus mercados, marcas de éxito.

En The Marketing Factory hemos desarrollado un método de construcción estratégica de marcas que nos permite racionalizar y sistematizar el proceso para llegar a este resultado.

Nuestra mirada se enfoca primero en la compañía, el producto y el entorno en que van a competir con el fin de comprender la dinámica de fuerzas que condicionan su mercado.

Nuestro siguiente paso es conocer al consumidor. Vamos a escudriñarlo mediante psychographics para comprender los valores, actitudes y estilos de vida que orientan sus decisiones y preferencias. Y vamos a practicar una inmersión en lo más profundo de su mente para empaparnos de los insights que lo guían, vamos a mirar nuestra marca con sus ojos.

Cocinando todos estos ingredientes, ya estamos en condiciones de generar conceptos. Muchos, variados, originales… y, sobre todo, contrastados. Utilizando nuestros mapas de posicionamiento podemos medir su grado de adecuación al objetivo perseguido.

Nuestro método es nuestro valor diferencial. Pero son los sorprendentes resultados de nuestra aproximación creativa a la estrategia lo que marca la diferencia para nuestros clientes.

HEAD IS THE FIRST BRICK
FOR A CONSISTENT BRAND ARCHITECTURE

A brand is considered to be solid when it arises from a unique, credible and relevant concept.

This is the ultimate goal of our work: creating robust brands that have a calling to lead the markets they are in. Brands that have a thirst for success.

At The Marketing Factory we have developed a strategic brand building methodology that allows us to rationalize and systematize the process to achieve the desired result.

Our attention focuses first of all on the company, the product and the environment in which it operates so that we can gain a thorough understanding of the force dynamics at play in their market.

Our next step is to get to know the consumer. We use psychographic profiling to analyze consumers and understand the values, attitudes and lifestyles that underlie their decisions and preferences. And we delve into the depths of their minds in order to scrutinize the insights that guide them. The idea is to be able to watch our brand through their eyes.

Once all the ingredients above have been cooked, we are in a position to start generating concepts. A wide range of varied, original and - above all - proven concepts. Using our positioning maps we can determine to what extent our concepts are aligned with the goal pursued.

Our method is what sets us apart. But it is the surprising results provided by our creative approach to strategy that makes the difference for our clients.

HEAD

Client:
Maxxium España

Advertiser:
Beam Suntory Spain

Brand:
Larios Abbey Road

Product:
Gin

Area:
Brand Architecture

Project:
Psychographics
Insights Research
Concepts Synthesis
Positioning
Naming
Logo
Packaging Design
Storytelling

HEAD

Client:
Maxxium España

Advertiser:
Beam Suntory Spain

Brand:
Ginkiss

Endorsement:
Larios

Product:
Gin Based Fruity Spirit

Area:
Brand Architecture

Project:
Psychographics
Insights Research
Concepts Synthesis
Positioning
Naming & Logo
Packaging Design
Storytelling

HEAD

Client:
CP Foods & Drinks

Advertiser:
La Sopa Boba

Brand:
La Sopa Boba

Product:
Restaurant

Area:
Brand Architecture

Project:
Psychographics
Insights Research
Concepts Synthesis
Positioning
Naming
Logo
Packaging Design
Storytelling

HEAD

Account Planning
Brand Architecture
Concepts Synthesis
Insights Research
Logo
Naming
New Product Development
Packaging Design
Portfolio Analysis
Positioning
Psychographics
Restyling
Storytelling
Updating
"Lateral Thinking is part of the DNA of The Marketing Factory.
It governs our head, inspires our heart and expresses itself through our hands."