Pensar lateralmente es salirse del sendero y caminar campo a través. Es volar fuera de las rutas trazadas. Es aventurarse en océanos inexplorados en busca de nuevos horizontes.
Pensar lateralmente es abandonar los patrones de pensamiento adquiridos y abrir la mirada a nuevas perspectivas.
Pensar lateralmente es volver a empezar, enfrentarse a los problemas con la mente virgen y sin cargar con la mochila de las convenciones.
Pensar lateralmente es provocar disruption.
Pensar lateralmente es replantear los términos de las preguntas, redefinir las coordenadas de las premisas, redibujar el mapa por el que discurren los silogismos.
Pensar lateralmente es la única manera de encontrar soluciones a los problemas cuando la lógica elemental parece haber entrado en un callejón sin salida.
El "lateral thinking" forma parte del ADN de The Marketing Factory. Preside nuestra cabeza, anima nuestro corazón y se manifiesta a través de nuestras manos.
Porque funciona.
Y además es divertido. Compruébalo.
Thinking laterally means getting off the beaten track and walking through uncharted territory. It is to shy away from the established routes. It is to venture into unexplored oceans in search of new horizons.
Thinking laterally means leaving behind all acquired thought patterns and opening our eyes to new perspectives.
Thinking laterally means starting all over again. Confronting problems with an unprejudiced mind, getting rid of conventions.
Thinking laterally means causing disruption.
Thinking laterally means rephrasing questions, redefining premises and redrawing the maps through
which syllogisms navigate.
Only by thinking laterally can we find solutions to our problems when logic does not provide us with the right answer.
Lateral thinking is part of the DNA of The Marketing Factory.
It governs our head, inspires our heart and expresses itself through our hands.
Because it works.
And it's great fun too! Find out for yourself.
How can you make sure, just by moving one single glass, that no two empty glasses are next to each other and no two full glasses are next to each other?
What is the next letter in this sequence?
What are the next numbers in this sequence?
